THE UK’S exclusive importer of Ronit Furst eyewear will be unveiling the designer’s latest frames and colours to British opticians at Optrafair, next month (April 9-11). Hot from New York’s International Vision Expo only weeks earlier, this will be the first time optical professionals will have seen the Israeli artist’s newest hand-painted designs on this side of the Atlantic.
For importer Omneco Ltd it will also be a triumphant return to the trade exhibition, following the launch of the business at the event four years ago which helped it buck the economic climate.
Omneco Ltd now distributes Ronit Furst’s distinctive eyewear to more than 100 independent opticians across the UK and Ireland, and MD Helena Finden-Browne says business is booming.
She already imports and distributes seven classic styles in 16 colours, seven matte styles in ten colours, and specialist shapes including sunglasses and a children’s range.
As part of her individualised support to traders, Helena also supplies eye-catching counter top displays and, by arrangement, window dressings individually created by the designer.
“The Ronit Furst frames have definitely lived up to our expectations and are flying off the stand, being the fastest selling range of frames we’ve ever had,” said Nuala McCurry from RN Eyewear in Ireland.
“We’re really happy with the service we’ve received from Helena and look forward to doing lots of business in the future.”
Sheila Naqvi, from Concept Eye Clinic in Newcastle, said: “The service is par excellence. Helena’s approach epitomises the bespoke spirit of Ronit Furst.
“The frames have more than lived up to expectations. From adults to children, the response is inspiring.”
Helena says she’s looking forward to Optrafair and revealing the new designs.
“I know the level of excitement they’ll create,” she said. “I can’t wait!”
For more details visit www.omneco.co.uk or call 01483 767209.
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